SO-IL is an idea-driven design firm that brings together extensive experience from the fields of architecture, academia, and the arts; it is lead by partners Florian Idenburg, Jing Liu, and Ilias Papageorgiou. SO-IL has worked on an array of projects including the master plan of a cultural campus in Shanghai, China, the flagship store for United Colors of Benetton in New York City, the Frieze Art Fair in NYC, and Kukje Gallery in Seoul.